In the beginning, you’ll have limited data and be forced to make more assumptions about your buyers and approach.
To start out your campaign, you’ll need to try oerminology, and angles with your cold emails to identify what resonates with your buyers.
With A/B testing, you can see the impact of messaging changes in specific areas of your email. For example, you can test an email with 2 different subject lines to optimize for open rates.
Testing email content gives you the agility to test hypotheses and gather insights with every email you send. Structured properly and you can quickly hone in on the right messaging.
2) Cold Messaging/Themes Testing
Beyond tactics for a specific subject line, call-to-action, or value proposition, you need a testing process that can improve the big picture themes, pains, and benefits you use in your emails.
If a buyer has 3 – 5 pains, which are the most impactful? What’s the best way to present or approach that pain toward a specific buyer?
Even if you’re hitting on the right topics, it doesn’t Mexico Phone Number Data necessarily mean your emails are approaching it the best way or asking the most relevant questions.
By tracking the performance of each specific theme you use, you’ll be able to compare different themes an
3) Theme Placement Testing
Because it often takes several sales touches before you’ll connect with an outbound lead, you should use a multi-step sequence thaver a specific period of time.
How do you identify which theme is best for email #1 versus email #3 or #5?
Without a way to test where you place Belgium Phone Number List themes, you risk creating an email journey that isn’t effective or leaves the wrong impression with your buyers.
By using more than one version of your email. Sequence, you can test different themes in a specific step to see which one performs better. For example, you could test one theme as the 1st email in. Sequence a while testing another. Theme as the 1st email in sequence b.
This testing process gives you the ability to quickly.
