Email marketing is a very important tool for all companies, but most of them don’t know how to use it properly, making mistakes that compromise all their results. IAGENTE has listed 10 common email marketing mistakes that you need to stop making once and for all. Let’s go!
1. Writing very long email subject lines
The subject line of your email is a determining factor in the Oman Phone Number Data open rates of your campaigns. But it is not enough to just have interesting subjects. Try to create short and objective subjects, as they attract the reader’s attention more.
2. Using images inappropriately
Creating emails with only images (no text) is one of the most serious email marketing mistakes. Images should be used in your messages, as they enrich the content, but in a balanced way with the text (around 60% text and 40% images). Use light, good quality images and include a link to view them in the browser, as many email programs block their loading.
3. Not focusing on the call-to-action
The call-to-action (CTA) is one of the most important Australia Phone Number List elements of email marketing. All your campaigns must have a specific objective and you must direct the user to perform the desired action through the CTA buttons . You should focus on direct calls to action, such as: “buy now”, “download the e-book”, “sign up”, “I want to know more”, etc.
4. Sending too many or too few emails
When we talk about email marketing mistakes, it is impossible not to think about problems related to the frequency of sending. One of the main reasons for unsubscribing from newsletters is the high frequency of receiving. But of course, sending too few emails is also bad, because in addition to failing to take advantage of the tool’s potential, your brand will also be forgotten. To identify the ideal sending frequency for your company, you need to know your audience and constantly evaluate your results reports.
