So ga4 puts events at the center of its tracking and this gives access to deeper understanding for all marketers. Regardless of their technical capabilities. What’s new in ga vs ua4? There are important differences between ga and ua4 and we will be discussing these differences as we walk you through the importance. Configuration. And uses of ga4. But first. Here is a snapshot of the key differences between the platforms: ua neee cookies to run. Ga4 doesn’t. Alongside cookie tracking. Ga4 comes fully equippe to comply with consent mode and will offer behavioral modeling. Ua was built for session tracking. Ga4 was built for user tracking (across multiple sessions and devices). That is tracking individuals and their actions instead of total visits.

Avoid duplicate pages and duplicate content

Avoid duplicate pages and duplicate content many online retailers fall into the trap of including duplicate product new database descriptions and images on their websites. You can reuce the amount of duplicate content on your site by: using a cms with site-wide 301 reirects or adding canonical tags on every page that you know might have duplicates; for example. Pages with similar titles or that share an identical url adding a suffix to the url using different product images adding unique keywords on other pages become a world class digital marketer 8: don’t let page spee kill your ranking page spee is a ranking factor – and an important one. Consumers simply won’t wait around while a site loads.

First-party data is information you collect

First-party data is information you collect from your audience through your owned digital channels. This makes it reliable and issue-free as people have consented for you to use their data to make Taiwan Data Base contact and engage. We are all assuming that the fact that google decide to replace ua with ga4 means that ga4 is superior to ua. But is this really the case? We have compare the platforms to see how they fare against one another. Why is ga4 better? Here are the main areas where ga4 becomes a welcome development for digital marketers use to using ua. Why choose dmi? 1. Privacy ga4 gives brands more control over how they collect. Process and store the data of their users. When collecting data.

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