Performance Max campaigns , also known as “peak performance campaign” or “P.Max,” are a new type of automated Google Ads campaign that allows you to improve results based on conversion goals using Artificial Intelligence, thereby optimizing performance in real time and across all Google channels, including Search Network, YouTube, Display, Discover, Gmail, and Google Maps.
Therefore, from these campaigns we can bid and configure
our ads for the different Google channels in an automated way, which Bulgaria Mobile Number List will allow us to have a more complete data history and better optimization.
Despite being an automated campaign, we must take into account a series of recommendations for Performance Max campaigns, in addition to knowing how we can see the data in detail in the corresponding reports.
Recommendations for Performance Max campaigns
To maximize the performance of our Performance Max campaigns, we can apply the following recommendations:
First and foremost, be patient. We will need at least 6 weeks to obtain enough data to be able to compare the performance of the campaigns.
Correctly define the conversion objectives , if our account has several conversion objectives defined, define which are the main ones and direct the campaign to them
Depending on our objectives, we must correctly define the bidding strategy we want to optimize:
“Maximize conversions” (target CPA) or “Maximize conversion Belgium Phone Number List value” ( target ROAS ).
If we only want to send traffic to a specific landing page, make sure that we have disabled the “Final URL Expansion” feature within the campaign settings. If we want our campaign to work as a DSA campaign (directing to different landing pages and automatically generating titles for the ads), we must activate the “Send traffic to the most relevant URLs on your site” option. In this option we can exclude URLs that we do not consider relevant.
Define audience signals. Above all, add remarketing lists based on purchases, both from Google Ads, Analytics and customer lists . We must also include the rest of the remarketing lists, keywords and audiences.
Add as many resources as possible to the campaign. This will be explained below.
Do not launch until we have everything properly configured
Before making major increases to your campaign budget, try to get all resources performing at “best” or “good.”
Reports for P. Max campaigns
Within Performance Max campaigns, in the “statistics” section, we can see a report on search terms grouped by categories (These search terms only correspond to the Search Network). In this report, by clicking on the column header, we can see the following metrics:
Conversions
Clicks
Impressions
Conversion value
CTR
Conversion rate
campaigns maximize performance
Within each category, we can display the different search terms for which we have appeared and see them grouped by “Search Subcategory”. Here we can also choose the metric (from those mentioned above) that we want to view.
p max campaigns
If we want to see the data for each search term in more detail, by clicking on “view details”, a new window will open showing each search term and the data corresponding to the metric we have selected.
At first, only five will be displayed, but if we click on “Load more search terms” all of them will be displayed.
