We recently talked about how to do keyword research as well as competitor tracking for your Lazada and Shopee stores. The latter are two important components of successful sales and marketing in your market’s sales funnel. Today we’re going to wrap up the process by teaching you one of the most important learning aspects of eCommerce store marketing – and that is search rank tracking.
Doing SEO is one way to achieve all the goals in the paragraph above. But for you to see if your technique is actually working, you need numbers that reflect the completion of your business goals. In the coming paragraphs, we will show you the simplest and seller-friendly way to track your SEO ranking on Shopee and Lazada.
What is Search Rank Tracking
Search rank tracking is the process database of checking your position in the Shopee/Lazada SERPs (search engine results pages) for specific keywords.
Why is search rank tracking so important? You may have done SEO and you think that’s enough, but you also need to make sure that your SEO efforts are really effective.
For example, you might have a product listing for smartphones and you optimize your page for the keyword “Samsung Phones”.
But for this to make a difference, when you search Samsung phones to Lazada/Shopee, your product listings must appear on the first page at least. Otherwise, it will not give you a return on sales.
You will learn more about the importance of tracking search rank in the next paragraph.
Why You Need to Track Your Search Ranking
Many Shopee and Lazada sellers are turning to PPC advertising to increase t
he visibility and selling capacity of their products. But once the campaign ends, the increase in sales, traffic and visibility returns to pre-campaign levels.
This is not to say that PPC is not an effective mode of marketing. In fact, it is through PPC that we can gain valuable Taiwan Database data insights that can help in creating sales or even SEO strategies. However, being paid to advertise alone does not make a significant competitive difference.
Search ranking tracking allows you to provide continuous improvements to the overall performance of your online store.
Here is a summary of the reasons why tracking eCommerce search rankings is a good idea:
- If done well, it gives you free visibility in search results
- Search is an important line in the Lazada and Shopee customer journey. An estimated 70% of sales revenue on Lazada and Shopee comes from search navigation
- You don’t have to pay for paid search placements if they rank well organically
- If you rank well, you will get more impressions and sales
- The whole market sales goal is discoverable and SEO is an important part to find.
