Today, digital marketing automation tools allow us to have much greater control over the results of the communications we carry out. For example. We can know which content sent to a given email list was successful or not . Which received clicks, which were ignored, and which turned into sales.
We know that no one likes unwanted messages and that your company . Can end up with a bad reputation in the market. That’s why the generation of specialized content has been growing more and more and has already become a new way of communicating with customers.
What do you mean by content generation?
As we said, consumers are not interested in just receiving product prices. They want to South Africa Phone Number Data know the product, what problems it solves, what value it offers, and, lastly, know its price.
That’s why companies invest in informative content according to each sales stage, which can be texts, ebooks, newsletters, emails, SMS, among others. The goal is to keep the consumer increasingly informed and show the importance of obtaining that particular product.
And don’t think that content stops after the sale. Post-sale information is just as important as the others, as this is where the company ensures that the customer returns for other sales.
But why invest in email marketing?
Email is a direct way to reach customers at a low cost compared to Brazil Phone Number List other advertising models. In terms of numbers, we are expecting 2.9 billion email users by 2014.
According to the results of the 2016 Adobe Mail Survey, people spend more than 4 hours a day reading emails at work. Around 84% of those surveyed access their emails via mobile phones, with 45% for work emails and 64% for personal emails.
It’s almost impossible to imagine sending so many emails, isn’t it? But the advantages don’t stop there.
