The subject line is the first thing your subscribers see when they open their inbox, so it’s important to make sure it’s attention-grabbing and relevant. A well-written subject line can increase your open rate by as much as 50%. There are a few key things to keep in mind when writing email subject lines: Keep it short and sweet. The ideal subject line is no more than 70 characters long. Use active verbs. Active verbs are more likely to grab attention than passive verbs. Use a question. Questions can pique curiosity and make people more likely to open your email. Use personalization. Including the recipient’s name in the subject line can help to increase open rates. Use urgency. Words like “now,” “limited time,” and “expires” can create a sense of urgency and encourage people to open your email right away. Here are some of the best email subject lines of all time: Warby Parker: “Uh-oh, your prescription is expiring” JetBlue: “You’re missing out on points.
Digital Marketer URGENT you’ve got
ONE DAY to watch this…” Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…” Netflix: “Netflix tonight?” ASOS: “15% off everything for ignoring us? Away: “In case you missed it… something bigger is here!” Thrive Market: “Your order is on the way!” Dollar Shave Club: “Free trial. No credit card required.” These subject lines are all effective because they are Image Masking Service short, clear, and attention-grabbing. They also use active verbs, personalization, and urgency to create a sense of excitement and importance. If you’re looking to improve your email open rates, start by writing better subject lines. Use the tips above to craft subject lines that are sure to get noticed. Here are some additional tips for writing effective email subject lines: Use strong action verbs. Be specific about what the email contains. Use humor or intrigue. Personalize the subject line with the recipient’s name. Use time-sensitive language. Use emojis. A/B test different subject lines to see what works best for your audience. By following these tips, you can write email subject lines that will get your subscribers to open your emails and take action.
Here are some examples
Of bad email lines: Sale! Important news! Click here! You won! Subject: Free gift! These lines are all too common and they don’t do anything to grab attention. They’re also too vague, so Taiwan Database the recipient doesn’t know what to expect when they open the email. If you want to write effective email subject lines, avoid these pitfalls. Instead, focus on writing subject lines that are short, clear, and attention-grabbing. Use strong action verbs, be specific about what the email contains, and use humor or intrigue to get your subscribers to open your emails.
