The number of purchases made in 2021. It is therefore worth ensuring visibility on such platforms. This year, a few percent increase occurred in the case of the direct channel, which is currently used by almost a third of customers. Traffic from search engines has a similar level, although here we are dealing with a slight decrease. Other channels – such as social media or Allegro – are rarely used in this category when purchasing this type of assortment. Category: Automotive This is a distinguished category. In stores with a different assortment – except for clothing – in the case of direct traffic, there is usually a strong correlation between the share of the number of orders and their value. It is exactly 31.24 percent, while the share of their value is almost 50 percent.

Should be sought especially by shop owners

In this category. Category: Clothing As much as half of all order amounts in the Clothing category come from direct visits to the website (an increase of over 2% compared to the previous year). The second most popular. Source of traffic are search Latest Mailing Database engines – they account for about ⅓ of all transactions, as well as the total value of purchases. It is worth noting the almost 6% decrease in Allegro’s share compared to last year in terms of the number of orders. Price comparison websites. On the other hand, generate traffic to a negligible degree. And last year they provided almost no customers to clothing stores.

Learn the details of the expansion into foreign

Markets of Sneakerstudio – the leader in the sale of Sneakers. Find out how online boutique Moda Size Plus increased its online revenue by 68% Category. Household electronics percentage of orders in the household appliances industry. Electronics Taiwan Database and household appliances are most often purchased using price comparison websites – as much as 40 percent. Sales value is attributed to this source of traffic. In second place in terms of order amounts. Is direct traffic (over 30 percent, a slight decrease compared to the previous year). Search engines play a lesser role, so it can be concluded that buyers are determined and choose specific goods.